General Thinker Profile


Nominated by:

Jean Labuschagne
Stellenbosch, South Africa

My Network Friends

Rob Grey

CEO / Founder | Rocketfuel

Cape Town, South Africa

"Where Innovation Takes Shape"

Generally thinking:

Education & Academia
Business, Work & Strategy
Technology & The Future
Sustainability & Environment
Creativity & Design

My tags:

AdvertisingBrand StrategyBusiness DevelopmentCraftsEducationEntrepreneurshipEnvironmentGraphic DesignInterior DesignMarketingProduct DesignPromotionalRetailSocial ChangeStrategy GeneralSustainabilityTechnology

Very good at:
+ Inventing & Reinventing Product from Concept through to delivery on shelf
+ Growing Brand / Product Market Share and IP value
+ Monetization of Innovation

About me & my work:

I'm blessed with an amazing family. My wife, who has proved to be my rock time and time again. My two kids have taught me see the world through different lenses and who I learn from every day. We live an amazing life in CapeTown, South Africa. As an outdoor family we are always training in one form or the other, whether it be skateboarding on the promenade, cycling around the greater Cape Town area, Stand Up Paddle boarding or waterskiing on near by lakes.

My business career started at school. Given the 'gift' (as I now realize) of dyslexia and ADHD, no money to buy school clothes, let alone pocket money, I started my first 3 businesses. I ran the school barber shop, painted on school bags and designed clothes and got them made on the farm.

After school I qualified as Mechanical Engineer (I was told that if I wanted to be successful I had to be an Accountant, Doctor Attorney, Engineer ....) and worked in the Food Process Industry, designing and installing factories. After being retrenched for the second time at the age of 30, I resigned from the fact of going back to the Engineering Industry. I lost everything. Sleeping on the floor in a mates apartment and working in a restaurant, I started my company, Rocketfuel. A Product Design Agency. That was 17 years ago.

Servicing both the Brand and Privateer world, the knowledge I have gained and been exposed to has been astounding. Working with Global Pharmaceutical, Car Dealerships, Liquor, Tobacco, Tec, Lifestyle Products and New Categories right through to Start- Ups, has hugely contributed to building UPS (Unique Problem Solving) processes that have successfully delivered on the Monetization of Innovation, fast tracking New Product to market, disrupting and reinventing product categories / brands and in so doing growing market share and increasing product and brand IP.

I've taken all my knowledge and experience and packaged it into the Rob Grey Brand ( not .com). Where I consult, construct bespoke Innovation Workshops and Public Speak on the topic on Design / Innovation / Disrupting the Market Place / Fast Tracking New Product to market to name a few topics. I now also mentor and lecture at the likes of Innovation Hubs.

My links:

Rob Grey | Personal Website

Rocketfuel | My Agency

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