General Thinker Profile


Nominated by:

Remo Giuffre
Founder & Director
Bondi Beach, Sydney, Australia

My Network Friends

Jessica Covi

Industrial + Experience Design | Grete Kraft Atelier

Sydney, Australia

"There are no beaten paths for unconventional ideas. And no shortcuts."

Generally thinking:

Education & Academia
Business, Work & Strategy
Technology & The Future
Arts & Entertainment
Creativity & Design

My tags:

AdvertisingArchitectureArtBrand StrategyBusiness DevelopmentCommunityCraftsCultureDigital MediaEducationEntrepreneurshipEnvironmentEventsFashionGraphic DesignInterior DesignMarketingMuseumsPrintingProduct DesignRetailStrategy GeneralTechnologyTravelVisual Arts

Very good at:
+ 3D Design
+ Design Strategy
+ Experience Design

About me & my work:

I am an Austrian-born industrial designer who specializes in experiential and holistic product design.

After my masters studies at the University of Applied Arts, Vienna and some time working in Zurich, I moved to New York City and after working as an industrial designer for frog Design, teaching classes and workshops at SVA, NYU and 30 weeks, I founded Grete Kraft Atelier, where I work with companies such as Google, Hyundai, Unilever and Anheuser Bush inBev across industries including hospitality, architecture, consumer goods and retail.

I am passionate about a holistic approach towards design and storytelling, uncovering user needs, translating trend and cultural research, user behavior and desires into meaningful and seductive designs.

My links:

Jessica Covi | Grete Kraft Atelier provides product design and strategy consulting for clients across a range of industries including hospitality, architecture, healthcare, consumer goods, media, entertainment and retail. Offering vision and leadership for multidisciplinary teams crafting intelligent strategies and compelling experiences at the junction of design, culture, and product realization.

Hotel Trinserhof | This romantic hotel in Tyrol's Gschnitz is managed since 4 generations by the Covi family. Jörg and Harry Covi are the hosts of the hotel and restaurant in Trins / Tirol, with the support of all members of the family, managing everything from the vegetable garden to design concepts.

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