General Thinker Profile


Nominated by:

Chris Daniels
Head of Transformation
London, Great Britain

My Network Friends

CieJai Zarb

Partnerships Manager | Sydney Opera House

Sydney, Australia

"Those who say it cannot be done, should not interrupt those doing it."

Generally thinking:

Business, Work & Strategy
Technology & The Future
Global Issues
Media & Journalism
Arts & Entertainment
Creativity & Design

My tags:

Brand StrategyBusiness DevelopmentDigital MediaEntertainmentEntrepreneurshipEventsMarketingMediaMedia RelationsMusicPhilanthropyTechnologyTravel

Very good at:
+ Making connections and connecting people and ideas
+ Solutions focused approach
+ Making dreams a reality

About me & my work:

I'm a Partnership Manager driven by a passion for business, meaningful connections and results.

I am always looking for ways to bring brands to life through the creation of unique and engaging experiences. I’m passionate about creating partnerships that are win-win-win.

I have been fortunate enough to work in a range of different sectors including media, insurance, the arts and Local Government, as the communications representative for the Lord Mayor of Sydney. I enjoy working with big brands , all of whom are ideally wanting to bring to life their ‘Superbowl’ moment.

I’ve worked in Sydney and Los Angeles where I honed my skills as an Account Director. I have drawn inspiration from spending time in places such as South America, South East Asia, the South Pacific, Western Europe and I still have much more to discover.

I am currently working for the UNESCO World-Heritage listed Sydney Opera House, managing partnerships for clients including Intel, Maserati, News Limited, QT Hotels and Resorts to name a few and continue to look to develop future prospects.

Prior to joining the Sydney Opera House, I was the Head of Partnerships for the NRMA where I successfully led major multi-year agreements with the likes of the V8 Supercars, the Sydney Royal Easter Show and the Sydney Theatre Company, while also delivering the NRMA’s 90 year celebrations across the state, engaging the Association 2.4 million members. During this time, I also developed the NRMA’s first entertainment ticketing system working closely with Ticketek Australia.

My extensive experience has seen me develop strong relationships and effective stakeholder management skills,

the ability to lead high performing teams, effective agency management, overseeing management of communications and digital plans and negotiating contracts for agreements both big and small. I am always looking at better ways of doing things and finding creative solutions. I do nothing by halves and I’m always thinking ahead.


- Vivid LIVE – Integrating Sydney Opera House Major Partner Intel into the Vivid LIVE program by putting their cutting edge technology Real Sense into emerging music producer Ta-Ku’s show and then live streaming what happens inside the concert, outside to share with the 360,000 people on the Vivid light walk for Vivid Sydney. Successfully working with Future Classic to bring Ta-Ku's EP to life at the Opera House. Not to mention orchestrating the 100 Drones in the Harbour for Vivid Sydney

- Showcasing Maserati’s global super yacht Soldini in Sydney Harbour with a large scale ‘Drive and Sail’ event at the Sydney Opera House for some exclusive high-end potential buyers and travel/lifestyle/mainstream media

- A successful partnership with the V8 Supercars that saw NRMA the Naming Rights Partner of the NRMA Sydney 500

- In collaboration with the Sydney Theatre Company, developing a play that toured the state designed to educate teenagers on the dangers of drug driving

- Delivering a successful media advocacy campaign in an innovative way through interactive maps where people could vote for the ‘worst road in the state’ (Seeing Red on Roads) resulting in the NSW Government injecting additional funding back into roads and infrastructure.

Outside of work I successfully compete in equestrian events and achieved 3rd place in National competition. I’m also into travelling, new experiences, dancing, I have an incessant want to continuously learn, read, do-more and always enjoy the company of friends.

My links:


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