General Thinker Profile


Nominated by:

Remo Giuffre
Founder & Director
Bondi Beach, Sydney, Australia

My Network Friends

Michael Martin

CEO / Founder | Effect Partners

Minneapolis, United States

Generally thinking:

Education & Academia
Finance & Legal
Business, Work & Strategy
Technology & The Future
Global Issues
Sustainability & Environment
Government & Community
Sports & Recreation
Media & Journalism
Arts & Entertainment
Creativity & Design
Body, Mind & Science

My tags:

Climate ChangeEnvironmentMusicSocial ChangeSustainability

About me & my work:

I am the founder and CEO of Effect Partners. I have been an innovator in sustainability and social change for the last 26 years, starting with the non-profit, Concerts for the Environment.

Effect Partners operates at the intersection of culture and impact to create game-changing campaigns around social good. From the Dave Matthews Band, Black Eyed Peas and Jack Johnson to leading, innovative businesses including Apple, CLIF Bar and, Effect Partners has developed cutting edge programs and partnerships with leading environmental non-profits and thought leaders, that drive business results and have positive impact. Some of EFFECT’s current projects include the LiveNation/U2 Tour, the Grand Strategy, and consulting companies such as Proctor and Gamble, UPS, Toyota and General Mills on their Effect Marketing initiatives.

I created the first ever National global warming campaign (Ben & Jerry’s Dave Matthews Band One Sweet Whirled), catalyzing the top 20 environmental organizations to work together for the first time on this critical issue. Called the “Green Guru” by Billboard magazine, I have created, incubated or co-created numerous social change tools including the EnviroRider (the “bible” for green touring), venue green audits, Climate Counts, Native Energy, and a line of food with Ziggy Marley to address GMO issues. I currently sit on the Boards of Climate Counts and the Environmental Media Association. I am a 23-year member of Social Venture Network and a recovering Wall Street Investment Banker.

My links:

Effect Partners


previous previous

© 2001 to 2018 General Thinking