General Thinker Profile


Nominated by:

George Betsis
Creative Director
Coogee, Australia

Sarah has nominated 2 Thinkers. View Them.

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Sarah Roocroft

Innovator • Design Thinker • Mumpreneur • Founder Sienna Baby & The Wonder Tribe | The Wonder Tribe • Sienna Baby

Melbourne, Australia

"Make stuff happen | Create magical connections | Educate | Inspire | Innovate"

Generally thinking:

Education & Academia
Business, Work & Strategy
Technology & The Future
Arts & Entertainment
Creativity & Design
Body, Mind & Science

My tags:

ArtBrand StrategyCultureDigital MediaEducationEntertainmentEntrepreneurshipEventsFashionFoodScienceMediaMuseumsPhotographyProduct DesignPsychologySocial ChangeStrategy GeneralTechnologyTravelVisual ArtsWriting

Very good at:
+ Big picture thinking & Strategy
+ Leadership - I bring people with me on the journey and they like working with me cos I am fun
+ Innovation | Design Thinking | Ideation

About me & my work:

I am wired to create and connect; obsessed with wonder, productivity, creativity, innovation and curious about all things, the weirder the better.

I am passionate about normalising flexibility, mumpreneurs, women in business.

I produce mind altering events.

I am the founder of The Wonder Tribe, a creative consultancy to create the kind of culture you want to be famous for. I founded this agency to help organisations transform, innovate and create sustainable change.

I'm the Producer, Creative Director and Curator for Wired for Wonder - - an open architecture event dreamed up to create a space for truly innovative thinking. The event is designed to connect seemingly unrelated concepts and build bridges of understanding leading to shifts in perceptions and broadened thinking. Relive 2015 -

I own a baby shoe company called Sienna baby ( and I am a Design Thinking Coach, Hypnotherapist and NLP practitioner with a Bbus Human Resource Management and Psychology from Monash University in Melbourne. My eldest daughter often says "Teach me that Mum" and I know she gets that from me, I am wired to learn and have an insatiable appetite for information.

My strengths lie in my creativity, my wonder mindset, ability to experiment, the energy I bring to everything I do, ability to cut through chaos to set pragmatic road maps for achieving success, building engaged and inspired teams, managing multiple streams and creatively solving problems to achieve win-win outcomes.

I make stuff happen (with a smile).

Talk to me about innovation, wonder, creating workshops to blow people's minds, how I run a shoe business in a few hours a week, keynote speaking, entrepreneurship, intrapreneurship, opening minds, large scale event production, speaker curation, kids and wine.

My links:

Wired for Wonder | Open architecture for thought leadership in Technology, Science, Business, Arts, Awe, Life in Australia.

The Wonder Tribe | Build, gather and inspire your tribe to create the kind of culture you can be famous for.

Sienna Baby | the perfect first pair of shoes ??


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