General Thinker Profile


Nominated by:

Remo Giuffre
Founder & Director
Bondi Beach, Sydney, Australia

Jaki has nominated 2 Thinkers. View Them.

My Network Friends

Jaki Arthur

Arts Publicist

Sydney, Australia

"connecting your big idea/story/discovery to your audience"

Generally thinking:

Business, Work & Strategy
Technology & The Future
Sustainability & Environment
Sports & Recreation
Media & Journalism
Arts & Entertainment
Creativity & Design
Body, Mind & Science

My tags:

ArtBrand StrategyBusiness DevelopmentCommunityCraftsCultureDigital MediaDramaEducationEntertainmentEntrepreneurshipEnvironmentEventsFashionFilmFoodHealthHistoryJournalismMarketingMediaMedia RelationsMusicPerformancePhilanthropyPhotographyPromotionalPublishingRadioSocial ChangeStrategy GeneralTelevisionVisual ArtsWriting

Very good at:
+ relationships
+ strategic thinking and planning
+ picking up the phone

About me & my work:

I live and breathe the arts, books, people, ideas, events publicity, marketing, network building and relationship nurturing.

I have had over 20 years of experience in publishing in New Zealand, the UK and Australia, most recently as Campaign Manager at Hachette Australia, a company that I worked with for over 13 years. Previously I worked with Random House, Headline, Serpent's Tail and Allen Lane.

These days I am a gun for hire publicist for a small number of selected projects where I feel I can really make a difference. I also present a one day workshop, underwritten by the Australia Council for the Arts, to teach Australian authors how to increase their market reach nationally and internationally. The workshop focuses on the writer, where they fit within the broader Australian context, and the audience, who they are and how to reach them. The workshop is part of a national program to be delivered in each state and a rare opportunity for Australian writers to work with an established publicity professional to develop their profile.

My links:

Australia Council for the Arts | website

Dispatches: Jaki Arthur | Me being interviewed for a US podcast, talking about what it actually is that a publicist does.

Jaki Arthur Management + PR

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