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Nominated by:

Amanda Duthie
Director/CEO
Adelaide, Australia

My Network Friends

Kristina Dryza

Global Director, Trends & Futures | House of Brand Group

Potts Point, Australia

"The very nature of life is expressed and experienced as rhythm"

Generally thinking:

Business, Work & Strategy
Technology & The Future
Global Issues
Sustainability & Environment
Sports & Recreation
Media & Journalism
Arts & Entertainment
Creativity & Design
Body, Mind & Science

My tags:

Brand StrategyCultureDanceEntrepreneurshipEnvironmentFashionFoodHealthMediaMedia RelationsProduct DesignPsychologyPublishingStrategy GeneralSustainabilityTravelWriting

Very good at:
+ trend forecasting/pattern recognition
+ facilitating workshops
+ creating seasonal experiences

About me & my work:

As a trend forecaster for 15+ years I’ve learnt that all most people consciously (and subconsciously) concern themselves with is the future and how it’s going to impact them. It’s why people devour any media that mentions future business predictions, peruse star signs and seek influential thought leaders as friends. We want to be at the forefront of life.

I used to make strategic recommendations to my clients based on consumer trends, but as with most aspects of life today, the old way no longer works – innumerable macro narratives are in crisis and unpredictability is the new normal. In the past, the majority of my clients wanted me to comprehend cycles of business and attitudinal change, but really the most important cycles and frequencies to perceive and understand are nature's. And so I began merging my expertise of global trends with the nuances of nature’s rhythms.

I focus on four rhythms – seasonal, circadian, lunar and tidal – and how these patterns and energies can support people and companies in their day-to-day functioning so nature’s intelligence becomes their intelligence. For further information please refer to my book 'Grace and the Wind'.

My links:

Kristina Dryza | Personal web site

House of Brand Group | The best brand stories are authored by insight

Screen Audience Research International | We don't research to "kill creativity" but to open doors to possibilities

Cowlick Entertainment Group | Empowering the next wave of creative talent

Grace and the Wind | Book website

@KristinaDryza

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