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Joe Crump
SVP / Product Innovation
New York City, United States

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Susan Easton

Founder/Creative Director | FROM THE ROAD

New York, United States

Generally thinking:

Technology & The Future
Global Issues
Sustainability & Environment
Arts & Entertainment
Creativity & Design

My tags:

Brand StrategyCraftsEntrepreneurshipEnvironmentFashionGraphic DesignInterior DesignMediaProduct DesignRetailSocial ChangeSustainabilityTravelWriting

Very good at:
+ Traveling
+ Creating
+ Sharing

About me & my work:

FROM THE ROAD is a experiential retail brand born out of my passion for off-the-grid travel, a love of indigenous cultures and a desire to create beautiful objects with soul. I travel the globe to collaborate with artisans on decorative accessories for self and home that use techniques which are close to disappearing.

The entire process from how items are concepted, designed and sold is unique. I don't arrive at a destination with designs in hand. Rather, I embark on each journey with an open mind and an eagerness to be influenced by my surroundings. I spend time immersing myself within the culture—meeting the people, taking part in their daily routines and learning about their ancient customs, rituals, and techniques. It is out of these experiences that the artisan partnerships are formed and the inspiration for the products emerges.

Throughout the journey, I record the experience with photos and videos. I invite consumers into the process with virtual updates that chronicle our progress and remote retail events that give an insider view of the work and provide private pre-sale or bespoke opportunities. As the limited-edition of each product is completed, I pick a name based on a particular aspect of the experience and compile a small "documentary" to accompany the object.

My links:

FROM THE ROAD website | Company website that has our philosophy, products, and travel blog.

FTR Travel Blog | A visual and written journal that gives an inside view of our journeys.

Instagram Feed | Visuals and stories from my travels and collaborations.

@fromtheroad

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