General Thinker Profile


Nominated by:

Remo Giuffre
Founder & Director
Bondi Beach, Sydney, Australia

My Network Friends

Shirley Brady

Writer + Editor + Content Chief | Brandchannel + Interbrand

New York, United States

"A Muse, Amused"

Generally thinking:

Business, Work & Strategy
Technology & The Future
Global Issues
Sustainability & Environment
Government & Community
Media & Journalism
Arts & Entertainment
Creativity & Design

My tags:

AdvertisingArchitectureArtBrand StrategyBusiness DevelopmentCommunityCraftsCultureDigital MediaEducationEntertainmentEntrepreneurshipEnvironmentFashionFilmFoodHealthJournalismMarketingMediaMedia RelationsMusicPhilanthropyPhotographyProduct DesignPsychologyPublishingRetailSocial ChangeStrategy GeneralSustainabilityTechnologyTelevisionTravelVisual ArtsWriting

Very good at:
+ • Media - digital, social, traditional, transmedia
+ • Journalism, storytelling, interviewing, reporting, writing, analysis
+ • Connecting the dots, creating context, strategy (and puns - follow me on Twitter at your peril!)

About me & my work:

Professionally, I wear two hats: Editor-in-Chief of Brandchannel, the Webby-award winning website about all things branding, and editorial director for Interbrand, the leading branding consultancy that brings you Best Global Brands and other insights on what makes great brands tick. My career to date, in reverse order:

• Community Editor at BusinessWeek, managing its social media strategy and cajoling BW's journalists (some screaming and kicking) into the digital age.

• Editor-in-Chief of, where I produced videos, podcasts, webinars and microsites and other exclusive content, editorial and features.

• At Time Inc. I was a writer for TIME Magazine & People in New York and Hong Kong-based travel editor for TIME Asia, where I taped a weekly travel segment for CNN International.

• Senior producer on "Living Asia," Discovery Channel first original TV series in the region, and a multimedia producer for the National Science Center of Malaysia.

• Toronto-based producer, writer and interviewer on the award-winning TVOntario series "Prisoners of Gravity," which explored the intersection of science fiction, comics, technology and pop culture.

• Scottish by birth, I was raised in Canada, moved to Hong Kong and now live in New York with my artist husband and soccer-mad bookworm daughter.

My links:

Brandchannel | Webby Award-winning website for all things branding, brand marketing and brands ... for which I am Editor-in-Chief

Instagram | Pics for kicks

Pinterest | #needsmorelove


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