General Thinker Profile


Nominated by:

Remo Giuffre
Founder & Director
Bondi Beach, Sydney, Australia

Vivien has nominated 4 Thinkers. View Them.

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Vivien Sung

Design strategist, Chief Experience Officer | China Australia Millennial Project

Sydney, Australia

"Problems are opportunities in disguise"

Generally thinking:

Business, Work & Strategy
Technology & The Future
Global Issues
Sustainability & Environment
Government & Community
Creativity & Design

My tags:

Brand StrategyDigital MediaEducationEntrepreneurshipSocial ChangeStrategy GeneralSustainability

Very good at:
+ Empowering next gen 21st century thinkers
+ Design thinking
+ Cross-cultural intelligence

About me & my work:

I'm a design strategist, design thinker and educator passionate about design-led innovation, social innovation and developing the links between Australia and the Asia Pacific region. I'm Co-founder and Chief Experience Officer of The China Australia Millennial Project, a bi-lateral incubator called which equips young people with the innovation, intercultural and leadership and skills to thrive in the 2st century. I designed and lead the learning program and experience across the 3 month online and face-to-face program with the participation of 130 smart, young entrepreneurs from China and Australia who develop ventures in 13 corporate sponsored Thinktanks on topics including aging population, energy & sustainable living, digital disruption, infrastructure, entrepreneurship and future of education.

I’ve spent 15+ years developing intelligent and meaningful brands, communications and experiences in New York, San Francisco and Sydney that are content driven and create societal value receiving numerous awards in the US and Australia. My clients include ABC, ABC Pool, ABC Open, Beyond Empathy, Planet Ark, Real Food Projects, Sydney Sustainability Jam and AGNSW.

My work straddles two focus areas - facilitating innovation and helping organisations to tackle challenges and problems that matter and developing strategic brands, communications and experiences that connect deeply with audiences.

In my role on the Chinese New Year Advisory Group to the City of Sydney, I advise on cultural, artistic and future vision of this festival important to bilateral relations. I authored the multi award-winning book Five-fold Happiness which made a significant contribution to the understanding of deep-rooted cultural symbols to a modern audience connecting with 40,000 readers worldwide.

My links:

| Strategic innovation studio

| China Australia Millenial Project - Cross-cultural innovation incubator

| Cultural intelligence consulting


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