General Thinker Profile


Nominated by:

Tucker Viemeister
nyc, United States

Celso has nominated 1 Thinker. View Them.

My Network Friends

Celso Santos

designer, CEO of Rio 21 Design and teacher | Rio 21 Design

Rio de Janeiro, Brazil

Generally thinking:

Education & Academia
Business, Work & Strategy
Technology & The Future
Global Issues
Sustainability & Environment
Government & Community
Sports & Recreation
Media & Journalism
Arts & Entertainment
Creativity & Design
Body, Mind & Science

My tags:

ArchitectureClimate ChangeEntertainmentEntrepreneurshipEnvironmentFilmInterior DesignPhotographyProduct DesignPsychologySocial ChangeSportsStrategy GeneralSustainabilityTechnologyTravelWriting

Very good at:
+ Product Design
+ Problem solving activity
+ Dreaming

About me & my work:

I am an industrial designer with a BA in design at ESDI-Rio in 1974, and a MA in design at PUC-Rio in 2017, with a lifetime experience as professional, having worked in industries like Ideal Standard (bathroom equipment), Escriba (office furniture), Ortopedia S.A. (hospital equipment) and M. Agostini (housewares), where I designed successful products that were exported to US, Europe and Asia for a long time.

In 1988, together with german designer Alexander Neumeister, I founded Axis Design Rio, later transformed into NCS Design Rio. In 1994 I launched Rio 21 Design and since then have been designing products in the areas of lighting, electric appliances, sports equipment, furniture, transport and domestic utilities. The Beach Umbrella, designed for Spirit, got numerous awards including IF Design Prize - Best of category in Leisure /Lifestyle Hannover 2006, and Red Dot - Leisure, sports and wellness Essen - 2006.

Since 1997 I teach product design at PUC- Rio, advising students on the development of their final project. I also have classes of Cobalt, a CAD 3D software from Ashlar/US. I have been using and teaching Ashlar's softwares for more than 20 years and also translated them into portuguese.

In 2005 I was invited by Tucker Viemeister to take part in the juri of IDEA in Washington and in 2008 created IDEA/Brasil prize, supported by IDSA/US.

My links:

My design work

Rio 21 Design

previous previous

© 2001 to 2018 General Thinking