General Thinker Profile


Nominated by:

Remo Giuffre
Founder & Director
Bondi Beach, Sydney, Australia

Rie has nominated 5 Thinkers. View Them.

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Rie Nørregaard

Managing Creative Director

San Francisco, United States

"everything matters"

Generally thinking:

Business, Work & Strategy
Technology & The Future
Global Issues
Sustainability & Environment
Creativity & Design
Body, Mind & Science

My tags:

ActivismBrand StrategyBusiness DevelopmentCommunityCultureEntrepreneurshipEnvironmentFashionHealthScienceMarketingPhotographyProduct DesignRetailSocial ChangeStrategy GeneralSustainabilityTravel

Very good at:
+ turning technology into consumer products
+ looking past the obvious and finding the meaningful
+ framing the question, the task, the area of investigation - and pictures

About me & my work:

At SYPartners we believe it’s worthy work to envision, believe in, and fight for greatness. ?We aspire to contribute on three levels: As a partner to leadership teams in times of transformation. As a set of tools to spark teams to perform at their very best. As a network of individuals dedicated to each other’s daily success.

I'm focused on creating compelling user experiences. From collaborations with Jet Propulsion Laboratory for Samsung to launching the controversial fashion brand for old people - Omhu, I see around corners, and create the stories and products to take us there.

I'm an advisor to several tech and consumer product start-ups and frequent speaker in the international design and design education community. Currently I'm getting more involved with Cradle 2 Cradle - see link to design competition.

At Nanit I lead brand strategy, collaborating with the nanit team to bring the company’s first products to market. Nanit is a NYC based technology company developing new products for the parenting market, with a vision to reveal more about human development than ever imagined.

As Creative Director at Quirky, the community powered invention platform, I lead design, engineering, marketing and community teams. Launched the new brand Poppy Home with Amazon Dash and managed the re-branding of Quirky.

Co-founded OMHU, a designer, manufacturer, and seller of award-winning mobility products. Developed all products, managed production and marketing initiatives for Omhu. Omhu’s products are sold at leading museum and design stores in Europe, Japan and US. Sold Omhu to Sabi,inc. in 2013.

I started my career working for Lego in Copenhagen. At Smart Design in New York I developed the identity and retail packaging system for OXO, that is on display at retail world wide today. As Creative Director at Arnell Group, I developed brand strategies and communication programs for international clients from Chanel to Samsung. Returned to Smart as Director of Communication Design, she led programs for Cisco, Microsoft, HP and Nike. More big clients and programs at frog and organic.

My links:

OMHU | Omhu is a design concern that makes premium medical equipment and accessories. Danish for "with great care," Omhu was founded on the belief that life is imperfect and beautiful.

Cradle 2 Cradle | The goal of this design challenge is to eliminate the concept of “waste” by designing products with materials that may be perpetually cycled to retain their value as nutrients to fuel growing global economies.


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