General Thinker Profile


Nominated by:

Remo Giuffre
Founder & Director
Bondi Beach, Sydney, Australia

My Network Friends

Nathan Shedroff

Chair, Design MBA Programs | California College of the Arts

San Francisco, United States

"Value is more than economic."

Generally thinking:

Education & Academia
Business, Work & Strategy
Technology & The Future
Global Issues
Sustainability & Environment
Media & Journalism
Arts & Entertainment
Creativity & Design

My tags:

Brand StrategyBusiness DevelopmentClimate ChangeCommunityDigital MediaEducationEntrepreneurshipEnvironmentGraphic DesignMarketingMediaProduct DesignPublishingSocial ChangeStrategy GeneralSustainabilityTechnologyVisual Arts

Very good at:
+ Understanding and illuminating value, experiences, relationships, and business.
+ Sustainable Innovation
+ Science Fiction Interfaces

About me & my work:

I am Chair of MBA in Design Strategy Programs at California College of the Arts (CCA).

I'm a (car) designer by education, an entrepreneur by temperament, an educator by profession (now), but an explorer by Nature. I believe that we need to redesign pretty much everything in the world (starting with economic models, business theory, and relationships) and then onto products, services, conversations, and other experiences.

I am one of the pioneers in Experience Design, an approach to design that encompasses multiple senses and requirements and explores common characteristics in all media that make experiences successful, as well as related fields, Interaction Design and Information Design. I speak and teach internationally and have written extensively on design and business issues, including, Experience Design 1 and Making Meaning. I'm a a serial entrepreneur, works in several media, and consult strategically for companies to build better, more meaningful experiences for their customers.

My links:

My Personal Website

My Books


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