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Nominated by:

Remo Giuffre
Founder & Director
Bondi Beach, Sydney, Australia

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George Betsis

Creative Director | VCD+We.Collective

Coogee, Australia

Generally thinking:

Education & Academia
Business, Work & Strategy
Creativity & Design

My tags:

AdvertisingBrand StrategyCommunityEducationEntrepreneurshipMarketingSocial ChangeTechnology

Very good at:
+ Creativity ~ because I love how it can impact
+ Leading & enabling high calibre creatives to do their best work
+ Releasing creativity in others.

About me & my work:

Meaningful creativity is about sharing an unapologetic truth with positive intent. I'm a creative director. Have worked in New York & Sydney. Built a troublemaking agency, VCD (Virtual Creative Department), which questioned everything and won Agency of the Year in our third year. Now applying creativity to help transform good brands and good organisations alongside the WE.Collective ~ a bunch of super talented folks who can think, provoke, design, write, shoot, innovate, argue and generally nit pick until things are really great.

Biggest challenge to date : I led the innovation & marketing team that created the global infant care phenomenon, Dunstan Baby Language, launched on the Oprah Winfrey Show in 2006. DBL has since touched the lives of millions of new parents and their infants. DBL has been embraced by infant care & paediatric professionals in over 30 countries.

My links:

Dunstan Baby Language

@GeorgeBetsis

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