General Thinker Profile
Founder & Director | General Thinking & TEDxSydney
Bondi Beach, Sydney, Australia
"Do Good Work. Have Some Fun."
Advertising | Art | Brand Strategy | Business Development | Community | Culture | Digital Media | Education | Entertainment | Entrepreneurship | Events | Film | Graphic Design | Journalism | Marketing | Media | Product Design | Publishing | Retail | Strategy General | Technology | Television | Writing
Very good at:
About me & my work:
I am a thinker and creative strategist with a track record as an entrepreneur and brand builder.
I founded the REMO General Store in 1988; and co-founded an earlier beta version of General Thinking in 2001. I also enjoy an ongoing 23 year association with TED in New York, and am currently Licensee & Director for TEDxSydney, an annual flagship TEDx event that takes place at the Sydney Opera House which has become the leading Australian platform for the propagation of ideas, innovation and creativity to the rest of the world.
Prior to founding REMO, I worked as a lawyer in Sydney with Baker & McKenzie. I was the Director of Branding & Strategy at frog design in Silicon Valley from 1997, and later the resident Brand Strategist at pioneering online developer Organic in New York.
Over the years I have done a great deal of thinking about products, experiences, brands and what it takes to engage customers and create desire. I am driven by a passion to communicate, inspire and delight. I believe that customers are smart, and that the Community is the Brand. Although not formally trained as a designer, I have been dreaming, designing & doodling for much of my life.
Education: University of New South Wales (1978 to 1982), Columbia Business School (1984 to 1986) & Singularity University (2015)
I live in Bondi very near the beach with my wife Melanie, two children: Lola (21, about to do study for her Masters at TU Delft) & Roman (17); and a small black dog named Pearl. I swim every day in the Icebergs pool at the southern end of Bondi Beach.
Optimism drives me. Believing that my best work lies AHEAD keeps me young and foolish.
+ Remo Giuffré | My personal site. Some random musings.
+ TEDxSydney | Site for TEDxSydney for which I am Founder & Licensee.
+ General Thinking | My latest endeavour. You are here.
+ General Thinker | You can preview and order my book here.
+ Brand Australia Video Profile | In December 2014, the Australian Trade Commission ("Brand Australia") profiled me for their Australia Unlimited initiative. This 3 minute video was shot over a single day in Bondi where I live. It gives you a good sense of my environment, life and work philosophy.
+ Blurb Audio Interview | In November 2014 I was interviewed by Dan Milnor for Shifter.Media. This audio interview runs for over 30mins and talks about the creative process.
+ REMO General Store | It's back!
+ Bondi Fresh Daily | The blog that my wife Melanie and I founded. It celebrates our local community.