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About General Thinking

What is General Thinking?
General Thinking Structure & Purpose
How does one become a General Thinker?
Creative, Wise & Engaged
General Thinking Manifesto
What does General Thinking DO?
What's the Plan?
+ How is this Different to Other Networks?
General Thinking City Café Hubs
General Thinkers Give & Get
About Our Logo
History of General Thinking
Newsletter Archive


What is General Thinking?

General Thinking is a global network of thinkers & doers: creative, wise & engaged; thoughtful people doing good work.


General Thinking Structure & Purpose

Sydney based General Thinking Pty Limited (ACN 140 807 754) is the operator of the General Thinking Network.

General Thinking is a global networking platform that is committed to support and delight a self-curating community of creative professionals by providing them with special places (both online and offline) where creative thinking and good work can be shared and celebrated. The focus of the network is connection, collaboration ... and fun.


How does one become a General Thinker?

To become a General Thinker one needs to be nominated by an existing General Thinker, and that nomination is documented and celebrated publicly within any new General Thinker's profile. This accountability makes for a particular kind of quality control. The network is responsible for its own development.


Creative, Wise & Engaged

These are the three criteria used by General Thinkers when deciding whether to nominate and invite a new person to join the network. 

When people accept and join the network they are also aligning with our ...

General Thinking Manifesto

All General Thinkers are committed to using their best endeavours to

  1. Do Good Work
  2. Share the Ideas
  3. Help Other People
  4. Make a Difference
  5. Have Some Fun

What does General Thinking DO?

The primary raison d'être for the General Thinking Network is simply to BE ... a networking platform and a source of support, inspiration and opportunity for its own members. Over and above this, what it DOES will become apparent over time. There are a couple of cool things in the pipeline; and we are thinking through ways whereby the individual and collective wisdom (and attention) of this particular cross-functional group of Thinkers becomes accessible to 3rd parties in various ways. The premise behind General Thinking is that fresh insights and responses to projects and challenges are more likely to emerge when thinkers and doers across all sorts of disciplines collaborate: scientists addressing social issues, artists thinking about business challenges, etc.

General Thinkers won't have to do anything. Nothing is compulsory. However, the hope is that they will be inspired and motivated to become involved.


What's the Plan?

We'll figure it out as we go. Here's a RemoGram from October 2015. That's one view of the future. The thing worth noting here is the primacy of the network. That is the starting point for General Thinking and not a consequence.

How is this Different to Other Professional Networks?

General Thinking is unique as it is at the same time General (across all categories) and Special (not open, invitation only, curated by the network).

Q: LinkedIn?
A: I'm there because I think I have to be there, but there are many people there that are not my people.

Q: Behance or The Loop?
A: Category specific. Focused on creative professionals. We're also interested in scientists, teachers & journalists; butchers, bakers & candlestick makers.

Q: TED?
A: With TED the content comes first, and the community follows. Community is a consequence and not the raison d'être. Ditto for Monocle.


Q: So, where do I go to co-create and connect with my tribe ... both professionally and socially; something worldwide, friendly and cosy.
A: General Thinking ... a global network of thinkers and doers: creative, wise & engaged; thoughtful people doing good work.


General Thinking City Hubs

The longer term plan for General Thinking would support the community with a global, branded and interconnected network of café/retail-fronted hubs (see the discussion HERE and HERE), and we are currently in the early stages of negotiation with a property developer regarding the potential development of a prototype 1,500m2 "General Thinking" hub here in Sydney. (Your city comes later :)

This latest manifestation of the vision would integrate: a café/bar for locals and visitors to meet, eat & drink; a staging zone for the hosting, recording & streaming of live talks, performances and other programmed events; a concierge service that would celebrate and promote the best of the city and its people in a deeply authentic way; a membership-based collaborative workspace and innovation lounge where people and their ideas would connect; various rooms and facilities for private hire; and a small number of rooms designed to offer a collegiate and club like accommodation experience for visiting General Thinkers, City Hub Members and their guests.

It would be a densely programmed and curated platform ... a friendly place where locals and visitors would gather to eat, drink, watch, work, collaborate & connect in celebration of the city, its people & unique culture. It would be a content rich environment, sourcing intelligent programming from all over the world and generating its own original content to be recorded and streamed globally.

Each General Thinking place would be a hub-like, permanent, online-integrated and evolving expo of the relevant city's most inspiring: artists, designers, entrepreneurs, business leaders, government leaders, scientists, foodies, film makers & story tellers.

We would welcome any of your thoughts about this. Let us know HERE.


General Thinkers Give & Get

So, what's in it for the General Thinkers?

Thinkers give us their presence and a certain level of engagement. In return they get: exclusive and private access to one another (for wisdom, inspiration & opportunity); a clubby sense of pride; and the co-traveller's sense of wellbeing that derives from belonging to something unique and special.

They also score a pretty nice key ring with their unique and chronological General Thinker number stamped on the back. The earlier they join, the lower the number.

Check out  this video ... and feel the love.


About Our Logo

General Thinking has always used colour to distinguish between the various functional categories of General Thinker focus. For this refreshed version of General Thinking we have taken those colour-coded categories and positioned them in the round ... representing a diversity of thinkers & doers side by side and focused on issues & challenges in creative collaboration with one another.


History of General Thinking

General Thinking was founded in New York in 2001 by Remo Giuffré with assistance from longtime collaborator Geoffrey Gifford as something of a social networking experiment. This beta version began as an online manifestation of Remo's personal network of creative collaborators; which then developed, via a unique process of nomination and endorsement to include a diverse collection of individuals from all over the world; people thinking clear thoughts, and doing good work: designers, writers, architects, artists, entrepreneurs, directors, journalists, chefs, scientists, sociologists and musicians ... an online "guild", a band of brothers & sisters.

Browse earlier versions of General Thinking using the Wayback Machine HERE.

It worked a treat, but in those days (pre-Friendster, pre-LinkedIn, pre-facebook) we had less of an idea of what to DO with it ... and how to make it sustainable.

Fast forward more than a decade. Back in his native Sydney, Remo began working on some "special projects" for TED (including TEDxSydney for which he is licensee) that called for the application of a broad range of skills and wisdom. So, he decided that it was time to reform the band, firstly offline and now again online, this time with help from developer Adam Dennis. The idea is to recapture the essence of General Thinking, to rebuild the global network ... but this time with plans to DO, rather than just BE. This time around we have a somewhat clearer idea, and a powerful collective hunch that the time is now right for General Thinking ... in part as an alternative to other mass market online networks, and category-specific siloed creative networks.


Newsletter Archive

New to the network? Catch up on the story to date by browsing our archive of weekly General Thinker newsletters  HERE.

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